The first AT-HOME system of its kind Straight to the Maxx easily straightens hair and provides healthy looking and feeling hair that has a more luxurious shine than you've ever imagined. It's completely safe and causes no skin or scalp irritation... no gloves required! It works on almost any hair type in less than 20 minutes dramatically reducing styling time. Traditional straightening devices use a near infrared process which heats the surface of the hair and causes frizzy dry and damaged hair. Straight to the Maxx instead uses Ceramic and Far Infrared technology which deeply penetrates the hair follicle heating it softly and evenly from the inside out drying hair safely in a fraction of the time. This process helps hair absorb water molecules and creates a protective barrier which reduces chemical and bacteria build-up. The result... soft shiny healthier hair without the frizz and damage.
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